Sofia Neto
— Sofia Neto is an art director & illustrator with a passion for technology and ice cream
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Peak Performance

For their 30 year anniversary collection, Peak Performance designed the Milan Jacket using the latest technology and innovation.

We were challenged to come up with an ingenious way for them to present the jacket to the public, focussing on how versatile it is - that it is perfect to wear while cruising powder as well as hanging out in the city.

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 Our proposal was to create an interactive window display that would let the consumer freeze/unfreeze the jacket. The idea was that the warmth of your hands would melt the ice, revealing the jacket and the city behind it.  Because the length of this project was only 2 weeks, we created a small prototype and tested it on the streets.

Our proposal was to create an interactive window display that would let the consumer freeze/unfreeze the jacket. The idea was that the warmth of your hands would melt the ice, revealing the jacket and the city behind it.

Because the length of this project was only 2 weeks, we created a small prototype and tested it on the streets.